The Runners World Marketing Strategy

The Technological Revolution Essays - Robotics, Robot, Free Essays

The Technological Revolution Essays - Robotics, Robot, Free Essays The Technological Revolution Technological Changes of the Past and Present The technology which surrounds almost everyone in the modern society, affects both work and leisure activities. Technology contains information that many would rather it did not have. It influences minds in good and bad ways, and it allows people to share information which they would otherwise not be able to attain. Even if a person does not own a computer or have credit cards, there is information on a computer somewhere about everyone. The technology which is just now beginning to be manipulated and harnessed is affecting the minds of small children and adolescents in ways that could be harmful. It is affecting our immediate future. It also gives another form of communication and exchange of information which was not available before, information that is both good and bad. Technology is one of the principal driving forces of the future; it is transforming our lives and shaping our future at rates unprecedented in history, with profound implications which we can't even begin to see or understand. Many different elements affect how satisfied we are with our lives. The impact of technology on these elements can change how safe, healthy and happy people feel. Throughout history, people have looked for better ways to meet their needs and to satisfy their expectations. Technology has improved the way people feed, clothe and shelter themselves. Technology has also changed other aspects of everyday life, such as health care, education, job satisfaction, and leisure time activities. People have used technology since they first chipped stone blades to improve their hunting. Yet some people call the current age the "Technological Age" because of society's dependence on technology. For the first time in human history, almost all the goods and services people use depend on technology. The products of technology are available to almost everyone in society. The economy of a country influences how the people of the county live. Technology is often considered the key to a nation's economic growth. Most economists would say that it is one of the factors in economic growth, but they would probably disagree about its importance. Many economists think that if technology sparks growth in one sector of the economy in the form of increased productivity, growth will also occur in other sectors of the economy. Jobs may be lost in one industry, such as agriculture but new jobs may emerge in other sectors of the economy. There may be more jobs or, in some case, completely new kinds of jobs. Technology may also be used to solve urgent problems. Our growing population is using up infinite supplies of natural resources. Innovations in technology can allow for more efficient use of limited or scarce resources. More products might be made from the same amount of raw material using new techniques. Technology can increase productivity to help countries compete with other countries in selling goods and services. Some say that without technological improvements, the economy would grow slowly or not at all. Society could remain the same for years, some what like the early Middle Ages in Europe, in which there was little economic change for hundreds of years. Ways to manufacture goods have changed continuously through history. Today, several important new advances in technology are transforming. These technologies create new products; most of them also change the way people in society interact. These technologies have a tremendous impact on our monetary resources. Some of the technologies which are having the greatest effect on the economy are: robotics, automation and computerization. Robotics: Artificial Intelligence Although robotics have a well-established position in the Japanese industry, it has not, so far, turned out to be what many experts thought it would. Businesses in the United States and Europe have not embraced industrial robots at nearly the rate of the Japanese, and other more consumer oriented versions are very much in the development phase. Even so, industry sources believe that the use of robots to make clothes and other consumer goods will be common by the turn of the century. This general trend (the use of robotics) is likely to change, perhaps dramatically, in the next two decades. Robots are in one sense collections of other more basic technologies: sensors, controlling and analysis software, pattern recognition

Importance of maintaining balance to achieve wellness and academic Essay

Importance of maintaining balance to achieve wellness and academic success - Essay Example Striving to achieve balance between physical health, mental health, emotional health, and even spiritual health is key to be at an optimum level, so that one may also be able to achieve maximum success in different areas, such as in academics. Wellness is greatly related to achieving academic success because doing well in school requires one to be well physically, mentally and emotionally. For example, a student will not be able to concentrate and study well if his or her mental wellness is not being given proper care and concern. The brain is a powerful yet delicate organ, which requires tending and caring. Students must get enough of sleep in order to b able to focus on the lessons in school the next day, and to be able to retain the information that is being taught as well. We see that it is very common for many high school and college students who dont get enough sleep and rest, they have a hard time staying awake and alert for class the next day. It is also harder for them to st ay focused and to remember what they have just learned. For another example, it is also important to maintain physical health, because these aspects also greatly focus a person’s ability and potential to keep learning and improving in school. It is key for a student to eat the right kind and amount of food, and to also regularly exercise in order to be physically fit and well. Without this, students may get sick, which will prevent them from being able to go to school and be able to do all the required work that is assigned to them. This then will prevent them from achieving academic success. Of course, at every stage in a person’s lifetime, the needs of wellbeing are different. Kids, for example, need more rest and more fat as they are at the stage of maximum activity and continuous growing. Their body needs all the energy and nutrition that it needs for the cells to continue to grow healthily and properly. As we all grow older,

Why is it important for educators to understand how to interpret test Assignment

Why is it important for educators to understand how to interpret test scores - Assignment Example Through this objective and measurable assessment, educators can then device effective methods for intervention to improve the student’s performance and then retested again to see if the intervention was effective. Interpreting test scores will also give educator’s the unique insight and ability to assess the efficacy of their own teaching method whether it has achieved its goal by comparing the actual scores of its intended audience to the their objective. It will also allow them to evaluate if the tools they use for teaching serve its purpose. This insight which test score interpretation provides enable educator’s to address any identified any weakness both in their teaching method and curricula and provides them the opportunity to improve. Thus, it is it important for educators to understand how to interpret test scores not only to rank or grade students, but more importantly, determine if their methods, tools and their selves are effective as educators and that their tools and methods serve the purpose of educating their

APOCALYPTIC AND PARANOID CULTURES Assignment Example | Topics and Well Written Essays - 2750 words

APOCALYPTIC AND PARANOID CULTURES - Assignment Example If Hofstadter was to write today he would easily add quotes from Karl Rove, Dick C, Rummy and George W. among others. It is astonishing to see from Hofstadters essay just how deep the historical roots of American narrow-mindedness and intolerance really are. He records the campaign against the Illuminati (a subsidiary of the Enlightenment movement), the anti-Masonic rhetoric coming from pulpits all over the US in the 18th century, the Jesuit threat that was popular among paranoids from the 1800s to 1850s and the anti-Catholic sentiments that are connected to the 1893 depression. The approach used is always the same, mixing religious fervour with faux patriotism. The 31st July 1964 issue of the San Francisco Chronicle stated that the John Birch Society hated to see United Air Lines Corporation promote the UN emblem on their airplanes (Hall 2000). The John Birch Society felt that the UN was behind the Soviet Communist conspiracy. In 1835, the inventor of the telegraph who is called S.B.F. Morse stated that a conspiracy existed and the US was being attacked in a vulnerable quarter that could not be defended by armies, ships and forts. Morse was not referring to Islamic terrorists but he was talking about the projects by the Jesuits that were aimed at undermining the American way of life. In the 18th century, the Illuminati were accused of making tea that resulted in abortion. In the 1890s the American Protective Association claimed that there was an international Catholic conspiracy and went so far as to circulate bogus papal encyclicals that gave an ultimatum to all American Catholics to eliminate all heretics. This resembled the Protocols of Zion, a different bogus tract that was used to attack another minority using the same paranoid style. Since 1992, over 100,000 lives have been claimed by the civil war ravaging Algeria. Through weekly kidnappings and assassinations, terrorist bombings,

Marketing Strategies For Hopsitality And Tourism Industry

Marketing Strategies For Hopsitality And Tourism Industry The hospitality and tourism industry is one of the worlds prevalent industries and also the most fragmented with large number of small business. The contribution of hospitality and tourism industry to GDP can be measured in the terms of the revenue generated by tourists (Bardgett 2000). The industry promotes international understanding and gives support to local handicrafts and cultural activities. It is a very important section of a nations economy, particularly in terms of its involvement in the direction of earnings through foreign exchange, production of extra wages and creation of job opportunities. The high flood of foreign tourist traffic has increased demand for certain economic production and distribution activities. The hospitality and tourism industry in todays date is one of the most diverse, exciting, challenging and important industries in any part of the world. It offers career opportunities that are dynamic in nature. A very essential quality in this industry is to possess a driving interest towards ones customer service and a strong sense of professionalism. And not just that what one also needs to know is that, what tourism is, keeping in mind the economic, environmental, social and cultural impacts on it. One needs to know its relationship with other industries, the roles and responsibilities that the organization carries as a whole and as well as of individual staffs. 1.1 Marketing of tourism and hospitality industry Marketing is a delicate combination of art and science (Mahoney, 2005). It is described by Kotle as a management procedure accountable for recognizing, expecting and pleasing client necessities gainfully. An enormous variety of misconceptions are rampant about marketing, the most widespread is its misunderstanding next to selling and advertising. If one looks closely these are nothing more, but types of endorsement or promotion and hence being only a part of marketing. Marketing includes of much more, such as product/service development, place, pricing etc. It requires information about those attracted in what you are offering, such as their likes, where they buy and their limits of expenditure. 1.2 SWOT/ TOWS Analysis Another important aspect that follows strategic formulation is the evaluation of the adopted measures and one of the best ways to do so is by using both SWOT followed by the TOWS analysis. TOWS Analysis is a modified form of SWOT which is used as a standard business analytical tool. The alphabets in both TOWS and SWOT are representation of the words Strengths, Weaknesses, Opportunities and Threats. The analysis of the external environment (threats and opportunities), and internal environment (weaknesses and strengths),can help one realise beneficial techniques that can be made use of by the entire organization, a department or a team. Apart from this, SWOT/TOWS analysis can also be used to come up with a course of action, a marketing campaign, or even evaluate ones skills and experiences. (Warnell, 1995) Identifying Strategic Options: As mentioned earlier SWOT or TOWS analysis helps to draw a better judgement of the strategic choices that are present and since strategy is the art of determining how one can win in business; it is a very important step in the evaluation of any organization or industry. This process of evaluation helps us find answers to questions that further help us explore our strengths, weaknesses, opportunities and threats. Strategic Discussion Through the use of marketing strategy an organization can concentrate its limited resources in the best manner possible so as to increase the profits and be at an advantage as compared to the other organizations. The main goal behind every marketing strategy should be customer satisfaction. The selected marketing strategies are dependent on a variety of components, such as quality, innovation, brand building, marketing expansion, focus, product development, social responsibility, etc. On similar grounds if we talk about Ryanair we can very well see that how the airline completely stands out as a special business from the point of view of the corporate culture it follows. Despite of being an airline it earns through the sale of complimentary products and services that it offers it customers on and off the plane. The company is well liked by its customers for its low cost and admired by its employees for the high salary it gives them. So hence alongside pleasing its customers which is very essential for any business it is also focusing on keeping its staff happy, content and loyal which is an equally important strategy very well thought of. Apart from that the airline makes use of secondary airports rather than primary ones which in turn helps in reducing the expenditure costs leading to higher benefit or profit margins. And hence it can be seen that the chosen organization is doing very well as far as selection and implementation of its marketing strategies is concerned. This comment can be substantiated by the results of PEST analysis and SWOT/TOWS analysis. PEST analysis of Ryanair SWOT /TOWS ANALYSIS FOR RYAN AIR Strengths Weaknesses Low airport charges High service performance A uniform fleet: low maintenance cost Poor customer service Long distance between airports and destinations. Poor relationship with staffs Opportunities Threats Credit crunch: People switch to low cost airlines More countries joining Schengen States Depreciation of US dollars: planes are now cheaper Customers are price sensitive Increase in oil prices Other airlines are reducing costs Increase in air traffic control charges Growth of other substitutes TOWS MATRIX (Weihrich 1982) Internal Elements Organisational strengths Organisational weaknesses Strategic options Strategic options External Elements Environmental opportunities (and risks) SO S2 + O2 Routes expansion S3 + O3 Order new planes WO W3 + O1 Jobs security for staffs Environmental threats ST S1 + T1 Continue to cut fares S2 + T3, T5 Increase frequency of popular routes WT W1, W3 + T3 Focus on staff training W2 + T5 Reduce cost of airport transfers From both of the above shown methods of evaluations it can be seen that credit crunch which generally considered as a big threat is grabbed as a seemingly big opportunity by Ryanair, for it attracts its customers by the focus it keeps on the reduced cost price. And this as can be seen is used by Ryanair as a mean to earn profit. The SWOT table above gives us a brief yet a very indepth summary of not just the internal but also the external analysis of the airlines with highlights of the firms strengths and weaknesses so as opportunities and threats. Based on SWOT, a number of strategic options can be suggested to Ryanair in the form of a TOWS matrix, such as route expansion, ordering new planes and hence increasing frequency of popular routes, focusing on the staff training, which in turn will act towards attracting more customers, offering its staff job security, it can go on further in reducing its prices(which has so far really worked wonder for the airlines). Hence through our evaluations we can see that no doubt Ryanair seems to be doing wondrous work as far as marketing strategies are concerned but there are still a lot many more ways in which it can increase the overall turnover even more, such is the wonder of using apt and multiple marketing strategies. 3.0 Implementation of a strategy using tactics The concept of the marketing is based on the premise that the firms should determine consumer wants and needs before designing products and services. Hospitality and tourism industry brings together the latest developments in the global operations using contemporary management principles (Borden, 2001). 3.1 Marketing Strategy The marketing strategy, ought to be viewed as a cover up of support planned to be a magnet as well as provide the customer or visitor (Naik, 2003). There are various types of strategies that come into play such as competitive strategy, market and resource based strategy, quality and innovation, growth strategies. It is now necessary that one of these have to be used at a time but generally combinations of these are used to achieve optimum results. 3.1.1 External Mix It consists of the 7Ps as well as the external environment. The marketing mix can be controlled by the firm whereas the external environment cannot be. Every industry tries to develop marketing strategies utilizing marketing mix that will establish sustainable competitive advantages leading to long term growth and profitability (Brian, 2003; Zeithaml, Bitner, Gremler, 2003). Product: The product of the marketing mix includes the tangible goods and all of the services that accompany that good to produce the final service or product. More than products it is the various services that make the industry stand ahead of others. Talking about Ryanair, it is doing seemingly well as far as the product aspect is concerned, for its air service and hospitality are no doubt loved by the customers due to the low cost price and well trained and well paid staff. Price: price is the value placed on the service or a product. The tourism and hospitality sector should establish their pricing based on the companies objectives and the target market. One cannot have high fee structures for low-fare airlines. Secondly it is very important to base the prices on the complete cost of production, delivering, promoting as well as managing the services provided. Price doesnt comprise of only the tangible benefits but also the intangible benefits like satisfaction. Ryanair seems to be doing really well as far as the price of its service is concerned for its customer no doubt love the airlines for it low air fare prices. Place: This aspect of the strategy includes the distribution and logistics of producing a product or service and making it available to the final customer. The location of the hotels, restaurants, etc is determined by considering the cost of the resources such as labor, raw material and real estate. In addition it is important to have access to proper transportation. So therefore the first and the most important element to be considered is the location of the hotel or the restaurant. Places away from the central city must be avoided as they would not attract tourists who would want to explore the main city/ town area. The place aspect here could not be incorporated as this is an airline that we are talking about, but still we can for sure bring to light the cost expenditure that the airline is saving by the use of secondary airports rather than the use of the main or primary ones. Promotion: It provides customers with precise and apt information to assist them decide whether to visit. It represents the various aspects of marketing communication, that is, the communication the information about the product with the goal to generate a positive customer response. The information provided by the company should be of significance and sensible use to the likely or existing guest and also precise because only satisfied customer would want to come again and use the same services. People: This is the fifth P of the marketing mix. It is essential that one should have a good, educated and friendly employees. For an organization to have a winning edge over others it is very essential that it recruits the right staff and trains them appropriately for the delivery of the services. Based on the interactions with employs the consumers make opinions and deliver perceptions of the service that was provided to them. Hence it is of utmost importance that the staff should have apt interpersonal skills, attitude, and service knowledge to provide the best service to the consumers who are paying for it. Thus it makes it imperative to have a highly qualified staff to add that extra special touch to the services so that customers who comes once, comes always. This, the airline has no doubt very skillfully taken care of by training it staff very well apart from paying it well too. Process: It constitutes of the schemes used to aid the organization in the process of service deliverance. Timely and excellent quality services are not the only ingredient but the process behind the making of these services is also of importance. Both hospitality and tourism industry have behind the scenes services like kitchens, water boilers, air handling units, maintenance departments, etc. This should be ensured that a customer never come to know about the smooth or ruff running of the process. Same and equivalent services should be provided at all times. These the airline could think of improving on as far as the benefits and services offered by the airlines to its consumers both on and off the flight. Physical Evidence: this again is a component which gives the consumers the opportunity to make judgments about the organization. This no doubt is an essential component of the service mix as based on the sight of the service that is being provided a perceptual impact is made on the consumers about the organization and the service being provided. The organizations that claim to be energy efficient should show it to their customer the process they followed to make their building and services environment friendly. When a customer knows the process behind the delivered service they feel more at ease. For example: if a hotel does vermin-composting to make all biodegradable waste into manure, they should take the guest and children on a eco-walk and show them the pit. This will not only make a good name for the organization but also teach people how to conserve environment (Borden, 2001). This as has been mentioned before too a number of times the airlines has focused on very well by its low cost air tickets and its well trained and well paid staff, skilled staff. 3.2 Interactive Marketing Technology has necessarily altered how companies and their customers communicate, not just online but across other medium (Novak Hoffman, 1997). Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. A company that has developed an easy to use web site with content and appropriate services to its audience is only part-way to achieving successful Internet marketing outcomes (Agrawal, Arjona Lemmens, 2001) This concept focuses on the ever changing trends in the field of marketing . The definition that had been given by John Deighton at Harvard, talks about interactive marketing being an ability which facilitates the organization in having one on one interaction with its customers on a continuous basis. The concept is in no way synonymous with the concept of online marketing, although there is debate that internet technology facilitates the process of interactive marketing to a great extent. The organization can with ease keep a record of all the data related to its customers, can have access to its numerous clients and consumers at the click of a mouse and can interact with them on a day to day continuous basis using the speed of the internet. 3.2.1 Objectives for Interactive Marketing Communications An interactive marketing communications plan usually has three main goals: (1) Use online and offline connections to steer or draw guests passage to a web site. This method is commonly referred to as traffic building. (2) To use on-site communications to bring an effectual point to the guest which helps form customer behaviour or achieve a required marketing outcome. The message delivered on site will be based on traditional marketing communications objectives for a companys products or services. (3) To mix all communications methods to assist attain marketing objectives by supporting mixed-mode buying. (Novak Hoffman, 1997). Ryanair has made use of this strategy by making available to its customers the facility of online booking system, which is not only of convenience to its customers but also greatly reduces the extra cost price as compared to telephone booking. Though it could still go beyond online booking and explore much more options such as customer feedback, special offers, blog site etc on its website by making use of this strategy. 4.0 Conclusion Customer satisfaction in hospitality and tourism industry is very much prejudiced by the way in which the service is delivered. It is a very important fraction of hospitality and tourism management and can be done successfully and well, with classiness and skill, if one keeps in mind the important essentials of marketing. ,This the airline seems to have taken care of in the most skilled manner possible by making use of the various above mentioned strategies. Apart from that what also is important is the evaluation of the marketing efforts. A framework for evaluation could help in shaping which essentials are most important to evaluate. It is hardly ever probable or cost efficient to assess all elements. After this it is very important to compare results with ones objectives and to in the end determine the needed changes in the strategic plan. This in a great way contributes towards improving the efficiency of the strategies that are being used by recognizing the present dissimilarities between real outcomes and anticipated performance. All this in turn will surely help determine the most probable and expected causes for the triumph or crash to achieve the set goals and objectives.

Nelson Mandela Essay -- Nelson Mandela Essays

Activist, lawyer, father, prisoner, survivor, president, the face of equality. Nelson Mandela has an inspiring story of fighting Apartheid forces and surviving a long prison sentence all in the name of freedom and equal rights. Through Nelson Mandela’s constant fight for freedom of the African people from white apartheid forces, he was dominated by the corrupt government. After uprising numerous riots against apartheid forces, Mandela was sent to jail for twenty-seven years revealing the cruelty that humans can possess. With the strong will power and complete support of the African people, Mandela survived his prison sentence and became the first democratically elected president of South Africa exposing the strength in human nature by showing that humans can persevere through tough times. Mandela left a profound impact on the African people by saving them from corrupt Apartheid rule and bringing a democratic government. Thus teaching the world that in an event where a body of people is suppressed, they will inevitably rebel by any means necessary to gain their freedom. Nelson Mandela’s life can be seen as a double climax: where he survived events directly related to the Apartheid’s cruel/unjust actions along with enduring medical ailments later on in his life. In a four year span, from 1960 to 1964, Mandela had to find strength and will power to persevere through a rollercoaster of events. Mandela’s affiliation in the African National Congress allowed him to organize supporters and protest against the inequality of whites and blacks in Africa, and bring attention to the abuse blacks have been forced to endure for far too long. The constant back and forth commotion between the apartheid and the freedom protestors caused a snowba... ...t a Middle East country? Would similar things/punishments occur? Works Cited de Zayas, Alfred. "Nelson Mandela." Encyclopedia of Genocide and Crimes Against Humanity. Ed. Dinah L. Shelton. Detroit: Macmillan Reference USA, 2005. Gale Biography In Context. Web. 11 Mar. 2012. Humanitarians and Reformers. New York: Macmillan Library Reference USA, 1999. Print. Keller, Bill. Tree Shaker: The Story of Nelson Mandela. Boston: Kingfisher, 2008. Print. Mandela, Nelson, and Nelson Mandela. Mandela: An Illustrated Autobiography. Boston: Little, Brown, 1996. Print. McKenna, Amy. The 100 Most Influential World Leaders of All Time. New York, NY: Britannica Educational Pub. in Association with Rosen Educational Services, 2010. Print. "Nelson Rolihlahla Mandela." Encyclopedia of World Biography. Detroit: Gale, 1998. Gale Biography In Context. Web. 11 Mar. 2012.

The Threshold Of Museums Architecture Essay

Altes Museum in Berlin was designed by Karl Friedrich Schinkel in 1830s. They manner is has been done inflected many designers ‘ work. From this edifice, we could experience Schinkel desires to supply the people who lived in or visited his edifices with elusive spacial experiences and see the relationship of constructing with their landscape scenes. He diverted the focal point of architectural concern off from the design of frontages as planar in writing composings and towards thoughts working the three dimensions of infinite together with a 4th that of motion in clip. This implied a richer and more complex construct of architecture, one that was non simply preoccupied with issues of manner and proportion. When you walk into this museum, the first thing you will detect is wide step upwards and 18 ionic columns in lift. Columns are sandwiched between a dais and an entablature. As you climb the wide stairss, you will travel through these ionic columns which form an 87 metres long portico with statues along the side. This is the minute you feel you are non merely the perceiver but a portion of this architecture or a participant in this spacial experience. There are options for farther motion. You could walk through the rotunda which is the bosom of the edifice, and so travel into the galleries. Or you could turn left or right so climb up the stepss to the upper degree straightly ; you could look back through the dual bed of columns to the exterior or into the rotunda. It is a great mediate infinite which connected out-of-door landscape and inside universe. You could literally see through the infinite, smell the fresh air, and experience the hierarchy and transparence of the layout Schinke l carefully arranged. Besides, you could experience you are portion of this experience by being in the spacial passage and connexion. This edifice is non simply a affair of ocular visual aspect and sculptural signifier but is besides an instrument for orchestrating experience, it designed to take people move up and down, inside and outside by stepss, change their position by through columns and degrees. POMPIDOU CENTRE The George Pompidou Centre in Paris built between 1970 and 1977 by the designer Renzo Piano & A ; Richard Rogers. The edifice housed humanistic disciplines, books and modern-day diversion. The site of this undertaking was a monolithic auto park. Rogers and Piano won the competition ; theirs first program is to utilize the half of the infinite available go forthing the remainder as a forecourt. The determination really became the most successful one in the design. The construction of Pompidou Centre is simple and insistent. The designers put the functional parts which would usually be indoors on the exterior of edifice. All the edifice facade covered with glass, which both physiological reaction and shrive the metropolis. Six paseos have been installed on every floors confronting to the forecourt and the metropolis Centre. Outside of the construction frame, the immense escalator was placed which conveyance visitants up to the 5th degree. These two super beds on the frame of the edifice give the visitant a sort of industrial image. Peoples traveling through the transpierced tubing to acquire the floor they want to travel to. It is non merely a edifice with skeletonal volume and supplying sufficient wall construction but besides the immense lattice truss provides the flexibleness. The designers decide to construct a flexible shelter and supply public infinite to wait and see, instead than do a memorial or cultural infinite at the first topographic point. The forecourt is every bit of import as the edifice to people. It is a existent liveable urban infinite in the dense environment. It besides makes the edifice more belong to the metropolis. The forecourt has a soft incline ; force visitants pass the entryway country easy. There is no important separation between the forecourt and the anteroom. The land degree is besides a immense unfastened infinite with no columns, where people could experience the continuity of infinite. The forecourt introduces the Centre and the entryway is the continuity of the metropolis. The forecourt besides exhibits the â€Å" life † of the metropolis, so excessively do th e facades. The paseos is non merely free circulation infinite, they besides reflex the meeting point between the edifice and the metropolis. So the whole facade is accentually a public infinite. Different motion is unrestricted and free in this infinite, from street to the forecourt, the tubing to the paseo. Visitors do non necessitate to pay for traveling into the escalator, for the full experience of the whole sequences. It is so liveable. Although, it is a immense graduated table – about twice high as the environing edifice, but it is non separated from the metropolis. It is the most popular edifice for visitants and locals, and besides became a memorial of the metropolis. Peoples non merely come for the installation but the topographic point and the positions. Tate MODERN Tate Modern is one of the most celebrated national galleries of modern art in London. It seated at the bank side, linked to St Paul ‘s Cathedral by the Millennium Footbridge. It was used to be a Power Station, designed by Sir Giles Gilbert Scott and has been regenerated by Herzog & A ; de Meuron from 1994-2000. The chief entryway located at the west side of the edifice. When you walk near to the edifice from West, foremost, at your left manus side, you will see a green forecourt with black benches linear distributed. At right side, you would happen a incline downwards, about 18-20 metres broad. Walking down gently, you could see the glassy door and drape wall and the mark on top, and people would eventually recognize it is the manner in. The tallness of the door is truly low with rather long extension on the top, so while you go throughing it you could non appreciate to the full vision of the interior right off. The incline does n't halt here but extends down to the interior. The lone different is two metres broad stairss along the right manus side of the incline after go throughing through the glassy door. While you carry on walking down for twosome of stairss, you will all of a sudden acquire full image of the inside – the Turbine Hall, a immense graduated table infinite. The desig ners leave the whole infinite strictly appear to the visitants. Five-storages tall, 3,400 square metres infinite which was housed all the electricity generators of old power station. It is a infinite for specially-commissioned plants by modern-day creative persons. A line drive roof visible radiation dropped from the top, continued down to the back wall. This hall has been compared with the Bibliotheque royale de Paris by Etienne-Louis Boullee, about the similar full-length fanlight and tremendous tallness above, besides the chances for people to look the cardinal country from the side. They want to do the infinite as breezy and easygoing, and expose itself at the get downing instead than art. This is besides a sort of jubilation the designers intend to do before the exhibition. The ramp supports taking you to the response country and the forepart of cardinal step, a upraised black home base which looks like a span cross above. The first options for the visitant is that you could ta ke to travel underneath the upraised country, forwards to the back portion of the turbine hall, to the left where is the major conveyance area- the escalators, or to the upper degree which connected straight to the north entryway and the river bank. However, the river side entryway seems to be more popular than the chief one, largely because it located right to one terminal of the Millennium Bridge which connected with St Paul ‘s Cathedral. So people from north bank could really walk cross the span and acquire into the museum. The other ground likely is because of assorted activates, there are many people traveling along the river bank, besides a nice green country with seats provide infinite to the street performing artists and sellers. The ambiance here is much more liveable comparison to the forecourt of chief entryway. Herzog & A ; de Meuron describe the passage of the entrance as â€Å" the minute of breathless admiration † . The idea if they want to convey the perceiver the feeling of being overawed, of holding to catch one ‘s breath before existent magnificence, they must led them through the oculus of a needle – a tunnel. The incline is little more than a somewhat tightened transcript of the entree incline to the Pompidou Centre, but they extend the incline to twice the length, for at an unexpected point they increase the already huge tallness of the hall by rupturing out the old floor above the basement, to do the over high hall even higher. JEWISH MUSEUM The Jewish Museum in Berlin was built between 1993 and 1998 by the designer Daniel Libeskind. He called his design for the Jewish Museum Berlin â€Å" Between the Lines. † The floor program is shaped like a zigzag line and is intersected by a consecutive line. Empty infinites called nothingnesss extend the tallness of the edifice at the interfaces. The zinc-clad facade is covered by diagonal cuts – the window gaps. Three waies cross on the lower degree: the Axis of Exile, the Axis of the Holocaust, and the Axis of Continuity, Which leads to the museum ‘s upper narratives. Daniel Libeskind said: â€Å" What is of import is the experience you get from it. The reading is unfastened. † As Libeskind said, the experience is the important. It is like a narrative he want to state. The zinc-clad edifice attracted people from distance on the street, but there is no entryway. There is besides no mark stating people where the manner in is. The chief entryway of the museum really located at the old eighteenth century edifice. Peoples have to walk into the bing edifice, pass the response and eventually acquire to the manner into the chief portion. It is a big entryway at right manus side in untreated concrete with crisp angles. It unfastened onto a stairway that alternatively of stairss to the upper floor as it is to be expected in museum, the stairway goes underground. So the visitant of the museum starts from the foundation of the old edifice. But architect reveals the suggestion instantly, if you look up, you see the stairway is really at the really underside of concrete well that without any functional justification pierced the old edifice in every degree. So people coul d see the concrete well from all floors up to the eaves. The concrete tower guards the entryway to underground country that seems first sight to be much simpler so the broken-line surface edifice people seeing from the street. And Daniel thought this is the existent bosom of this undertaking. They are three corridors. The cardinal island means merely two could be seen at a clip. It is impossible to hold overall vision. It is the axis. An axis is a consecutive line about which the portion of the organic structure or system axiomatically arranged. The three axes here represent the three major experiences the Judaic life in old yearss: continuity, expatriate and decease. The visible radiations on the ceiling besides accent the thought of axis. Merely the heterosexual and longest way leads to the chief portion of the museum. It leads to a stairway seems to be rather modest, as walking up, all of a sudden dramatic position reveals. Straight-line stairway keeps traveling up to make the to p floor. Architect frees the infinite with lone one direction- upwards. Great concrete beams stabilized the construction seems have trouble to keep the edifice. There are besides six different form concrete avoids in the edifice, pierced the edifice in every floor. The lone lighting comes from fanlight. The threshold in Jewish Museum is non the infinite we normally could see. In this instance, passage infinite ( the axis, the step, the avoid, the visible radiation ) became the most of import portion to uncover the spirit of this edifice, a narrative which the designer wants to portion with all the visitants. He besides intend to do this edifice non obvious and leave all those intending and concealed force to be explored by the visitants, or more accurately, the participants. CAIXA FORUM Caixa Forum built between 2001 and 2007 in Madrid by the designer Herzog & A ; de Meuron. It is a post-modern art gallery located at the Centre of metropolis. It is housed in a born-again 1899 power station. The designers decided to pulverize the original roof and insides. They cut away the granite base of the brick outside walls, making the semblance that the edifice floats in midair, vibrating over a covered entry place. With the add-on of two upper narratives clad in rusted dramatis personae Fe and two resistance degrees, they doubled the edifice ‘s tallness and increased its size five times to more than 100,000 square pess. In short, the designers have skinned and gutted the construction like an animate being, transforming its tatterdemalion brick shell, four withes thick, into an alien veneer. The basic scheme of the Caixa Forum design is similar to that to raise the edifice up and make a shaded public place underneath. It is because the status of the site is rather compressive, with the narrow back streets inclining upward on one side. To cut off the bottom portion makes the edifice more seeable and accessible from different waies. When you walk from cross street, no affair from forepart or back, the first feeling is a drifting edifice with different colorss and the green wall beside. Take some more stairss ; you will instantly experience the dramatic utilizing of stuff. The unbelievable texture utilizing for the frontage and the pavement, make a alone image. Several beds revealed on it, the covered place made by many triangular panels, the bing portion, the top extension with pierced corroding Fe and the perpendicular green standing by the side. Geting under the covered place, you will happen the environing all of a sudden acquire dark, and see reflecting ceiling which m ade by triangular iron-cast panel, the dynamic infinite with three nucleuss incorporating which back uping the edifice and besides a fountain by the side. These irregular panels are hung from the upper floor slab, go oning to the cardinal entryway – a dramatic coiling entry with crisscrossing exposed fluorescent lamps on top. So people move from the dark and heavy entry plaza up to the entryway could all of a sudden experience the crisp contrast between the two infinites. Another cardinal infinite is the chief star – a white curving bannister of quietly finished concrete. This coiling signifier will take visitants straight up to the top floor cafe where could hold a veiled position of the botanical garden and environing through the perforated dramatis personae Fe. Herzog & A ; de Meuron developed the scheme on impressions of character and montage. It gives each infinite its peculiar animal and experiential personality. They explored it through different belongingss of stuffs and texture, transmutation and decay. It created an immediately recognizable icon from distance that is besides a infinite of fascinating complexness while walking into it. 21th CENTURY MUSEUM OF CONTEMPORARY ART The 21th Century Museum in Kanazawa, Japan built by the designer SANAA between 2000 and 2004. It is located in the centre of metropolis Kanazawa with complex contexts: town hall, public park, opera house, shopping promenade, town hall, kindergarten and residential. Peoples come from many waies for different intents, for that ground, SANAA planned to give the edifice a circuital signifier right from the start. That makes it every bit accessible from all waies, without any differentiation between forepart and back. The edifice has two zones, the museum zone which required admittance tickets, and the socialising zone which is free for public. But they are non wholly separated. The designers want these two zones to be visually linked, divided merely by crystalline acrylic doors and courtyards. The first cardinal component of this edifice is the outer walls. They are made of glass, reflecting the environing landscape. It was designed so that the interior and outside of the edifice overlap visually in the curving glass surface. Besides it offers a 360-degree position of the milieus. At the same clip, SANAA decided to utilize way and courtyard to carve the passage infinite out, left merely the solid – exhibition country. Four major courtyards provide visitor several chances to be exposed to the full to the natural visible radiation. Corridors are like streets, traversing from north to south and east to west, making links with the landscapes outside and indoors. These are besides for the populace to utilize for free, unlike the Pompidou Center which set back to make a square for public, this edifice intend to excavate itself from inside to ask for public as participant. In this edifice, when the motions of the people inside the edifice are seeable from without, the sequence of events becomes a portion of its external visual aspect. The manner they look at events reflects how the designers perceive modern-day state of affairss. They interpret this infinite by making elements of contrast and continuity between the architecture and its scene. They thought transparence has a particular significance in this museum. It is non merely a manner of accomplishing elation, information, openness, and light, or including human motion as a portion of the design. It is about â€Å" the feel of life † . Doctrine A museum is much more than the construction of exhibiting. It could be a physical system of warming and chilling, of illuming and darkening, of traveling and remaining, of preserving and decaying, of detecting and larning. Besides, it is a religious construction of entering and depicting, of concealment and disclosure, of bounding and meeting. However, it is ever a construction for public utilizing ; hence, one of the most of import systems would be come ining and go forthing. We ca n't merely believe about an exhibition room to understand the museum without sing the procedure of passage. This sort of passage infinite is made of sofa, transition, entry, and go outing etc. It could be describe as a system. We could look it separately, but really they ever bound up. We do non comprehend sprit of a museum by exhibits. Peoples coming from different waies gather in the same shelter, take some clip, walking, looking, listening, seating, eating and go forthing. The public presentation is systematically affected by the architecture, the system. The manner of the system operate force us how to execute it in. While we follow the direction to execute it, different human Acts of the Apostless reveal. Ultimately, acts we made make us genuinely perceive and understand the infinite. Neil Leach described the thought of door, is that The door becomes the image of the boundary point at which human existences really ever stand or can stand. The finite integrity, to which we have connected a portion of infinite infinite designated for us, reconnects it to this latter ; in the integrity, the edge and the boundary less adjoint one another, non in the dead geometric signifier of a mere dividing wall, but instead as the possibility of a lasting interchange. In museum, the suites and art objects form merely the container, but it is non all about that shell, the content is formed by the visitants. Without that, it ‘s like a painting merely with dead surface. In this instance, museum is non a private aggregation, an art reappraisal ; it is ever about the populace. That is why we find museum admirable.

Sharpen Up Your Writing A Quick Guide to Sentence Types

Sharpen Up Your Writing A Quick Guide to Sentence Types Sharpen Up Your Writing: A Quick Guide to Sentence Types Writing in grammatical sentences helps you to express yourself clearly, but there’s more to sentence structure than syntactical construction alone. It’s also important to consider the type of sentences you use. The four sentence types you need to know are simple, compound, complex and compound-complex sentences. Simple Sentence Structure At its most basic, a simple sentence combines a subject and a verb to express a complete thought: I run. In the above, the subject is â€Å"I† and the verb is â€Å"run.† This is all the sentence needs to express that the speaker is someone who runs. Of course, not all simple sentences are quite so basic: My fitness-obsessed brother and I run at least five miles every day. This example includes more detail, but remains a simple sentence because it expresses a complete thought in itself. Another term for a simple sentence is an â€Å"independent clause.† Compound Sentences A compound sentence is a sentence with two or more independent clauses connected by a coordinating conjunction (e.g., â€Å"and,† â€Å"but,† â€Å"or,† â€Å"so,† etc.): I love my brother, and my brother loves running. I love my brother, but I hate running. In each of these cases, the statement on either side of the conjunction could work as a standalone sentence; however, by combining them in a compound sentence we clarify the relationship between the two thoughts expressed (e.g., that my hatred of running is why I don’t run). Complex Sentences Unlike simple and compound sentences, complex sentences contain both an independent and a dependent clause. A dependent clause is one that contains a verb, but doesn’t express a complete thought and begins with a subordinating conjunction (e.g., â€Å"although,† â€Å"after,† â€Å"while†, â€Å"unless†, etc.): I like to watch TV, whereas my brother enjoys running. Here, â€Å"I like to live watch TV† is an independent clause (i.e., it would work as a simple sentence without modification). The dependent clause â€Å"whereas my brother enjoys running,† on the other hand, would not work as a sentence by itself since the subordinating conjunction whereas implies a comparison and expresses a particular relationship between the two parts of the sentence. It’s worth noting here that subordinating conjunctions can also come at the start of a complex sentence (this is known as a periodic sentence): Whereas my brother enjoys running, I like to watch TV. Compound-Complex Sentences A compound-complex sentence is one which contains three or more clauses (at least two independent and one dependent): While I enjoy watching TV, my brother loves running, and my sister is a body builder. In the above, we have one dependent clause beginning with a subordinating conjunction (â€Å"While I enjoy watching TV†). This is followed by two independent clauses (â€Å"my brother loves running† and â€Å"my sister is a body builder†) joined by a coordinating conjunction. Now that you know how these different sentence types work, we hope youll use a variety of them in your writing!

Rape Essays - Rape, Acquaintance Rape, Date Rape, Free Essays

Rape Essays - Rape, Acquaintance Rape, Date Rape, Free Essays Rape Rape Essay written by Dan Esca Here is a number for you: 354,670. That is the number of women that were raped in 1995 (RAINN 1). That is equivalent of one woman being raped every two minutes (RAINN 1). Want more numbers? In the last two years, more than 787,000 women were the victim of a rape or sexual assault (RAINN 1). And one more statistic that might get your attention is that only 37% of rapes are reported to the authorities (RAINN 2). Fortunately, there are ways to drastically reduce these numbers. For starters women need to know what constitutes rape. Second women need to know how to prevent rape before it starts, and lastly women need to know what to do if they are raped. According to the book Our Bodies Our Selves, rape is defined as ...any kind of sexual activity committed against a woman's will (Avery 135). When a person says the word rape, people automatically think of a stranger jumping out of the bushes or chasing you down an ally. But, the most common form of rape is called acquaintance rape or date rape. Acquaintance rape is defined as forced, manipulated or coerced sexual contact by someone you know (gopher.uchicago 1). Acquaintance rape can occur by someone you have just met, or dated a few times, or even with someone to whom you are engaged (Hughes 1). Acquaintance rape accounts for about 60% of all rapes reported (Hughes 1). According to Hughes, date rape usually occurs when a man and a woman are alone whether in a car or at home (2). Also drugs and alcohol sometimes play an important factor in date rape. Many victims say later that they drank too much or took too many drugs to realize what was going on by the time they realized their predicament, it was too later (Hughes 2). Another reason acquaintance rape occurs is mixed signals. For example, the woman acts friendly ...the man interprets this friendliness as an invitation to have sex and when a woman says no she means maybe (Hughes 2). The reason that men do this is because they are taught to be aggressive and controlling at an early age. Men need to realize that this attitude can lead to date rape and should not look at women as sex objects. Women need to be aware of men like this to prevent being raped. Since acquaintance rape and stranger rape can occur at any time, women should know how to prevent rape before it starts. There are many steps you can take to prevent being raped. The first step is to be psychologically prepared. Women must accept the fact that they are a potential rape victim (ncf.carleton 1). The second step is to be aware of community rape prevention and counseling. The third psychological step is to recognize the locations and situations where rape is more likely to occur, and avoid them. After being psychologically prepared women must know what to do in each of the following situations: in your car, on the street, and in your home. When you are in your car you should follow these instructions (ncf.carleton 2). 1. Keep windows and doors locked 2. If you should be followed into your driveway, stay in your car with the doors locked. Sound horn to get the attention of neighbors or scare the other driver off. 3. When parking at night, select a place that will be well lit when returning to the car. 4. Always make sure the car is locked, and have the keys ready when returning to the car. 5. Check interior of car before getting in. The following information will be useful when you are on the street. 1. Be observant of things around you. If someone is following you, go to the nearest house or store. 2. Walk near the curb and avoid passing close to shrubbery, dark doorways and other places of concealment. 3. DO NOT HITCHHIKE. 4. Avoid short cuts through parking lots and alleys. 5. Walk with a friend if at all possible. Don't walk alone. 6. When arriving home by taxi or private auto, ask the driver to wait until you get inside. 7. Don't jog in secluded areas 8. Know the location of the special emergency phones on

A description of the values of the 1960s and compared to the values of Essay

A description of the values of the 1960s and compared to the values of today - Essay Example To discuss it further, changes with the values of the society has been notably noticed thus, this paper aims to compare the past and present and then evaluating it through a good reflection of it. A good example for this comparative reflection paper is the television shows â€Å"Leave it to Beaver† of 1960s and the â€Å"Family Guy† of today. Both television shows focus on the story of a certain family. However, these two shows do not portray the traditional type of a family but rather the dysfunctional one. â€Å"Leave it to Beaver†, is under the production where in black and white features are visible. It is pretty obvious that this show has been quite old as well. The way characters act was somehow different and so the film style (such as sound effects, camera tricks and so on) that they had. This show represents the society where in simplicity with fun is the main goal. It is a good thing that they made the show as a contrast of what an ideal family really is so that they could get the people’s attention towards their show. Dysfunctional scenes and actions that were seen during the show are not so deeply intense that children would misinterpret it. It was just like simple immature things that Beaver did thus, making its viewers laugh. This shows that during 1960s, the values of the people are very interactive and simple. They are not so liberated about the world. The culture was not yet abuse in terms of too much immorality that people do. On the other hand, â€Å"Family Guy† discusses the values of the society today. Family Guy is a cartoon show that also portrays family dysfunctions. Just like Leave it to Beaver, it also has its main goal that is to get the attention of every family through a clear and fun demonstration of what the society of today really are. It is more liberated and straight forward of the current happenings with regards with the people’s society. Both television shows showed what type of society they have during their

An Introduction by Timothy Borchers Has Already Given Her Essay

An Introduction by Timothy Borchers Has Already Given Her - Essay Example (Ritchie, J. and Kathleen Boardman 1999). Mary Daly also published many written works, and her second book, Beyond God the Father is of real interest, as this scholar really considers God as a substantive subject. Theoretical perspective In the book Beyond God the Father, Mary Daly lays out a systematic theology that is in line with the example set by theologian Paul Tillich. Daly’s work in the book Beyond God the Father is usually regarded as a foundational work in feminist theology. (Hoagland, S. L. and Marilyn Frye, 2000). She tries to explain and overcome andro-centrism regarding Western religion in this book, and utilizes a more playful writing style. She also attempts to rehabilitate discussions about God by emphasizing and critically building on the writings of existentialist theologians like Martin Buber and Paul Tillich in an effort to rehabilitate the liberation movement for women. Mary Daly’s response to the argument that Jesus was a feminist that this was fi ne and wonderful merits more attention, as any religion or gospel that fails to promote the full humanity of women is questionable, unworthy of public assent. This one legitimate point that must be made in the issue of how the gospel connects with feminist theology. It is notable that the claim that it can help in unmasking a form of oppression that seems, knowingly or unknowingly to have been built into the very fabric of every society that we know much about is the reason why feminism and feminist theology is so significant. Although the publication of some of Daly’s ideas were greeted with considerable furor and she was threatened with losing her job at Boston College, she was finally granted tenure after several months during which students protested vigorously and with widespread media publicity. This experience somewhat radicalized her views about the oppressiveness of prevalent patriarchal structures, led to her being transformed from a reformist Catholic into what can be considered post-Christian radical femininism. Daly also challenged the whole edifice of patriarchal religion. As she notes, the theological constructs and myths of patriarchal religion tend oppress one half of the human race and foster social structures that lead to racism, as well as , as ways of thinking that bring about war and genocide through the legitimization of male superiority and displacement of evil towards females as the proto-typical other. (Daly, M. 1973) Daly rejects the concept of God as a Supreme Being (static noun) rather than a Be-ing (active verb) and also argues against the general gender identification of God as a male. As she notes, â€Å"to objectify God as a being, to hypostatize transcendence, is to envisage transcendent reality as finite. God then functions to legitimate the existing status quo.† (Daly, M. 1973) Mary Daly put a lot of effort into breaking down some well known boundaries of critical theological thought. She was instrumental setti ng the stage for subsequent feminist theologians like Elisabeth Schussler Fiorenze and Rosemary Radford Ruether, who later began to come up with critiques of theology that helped in reshaping current Christian thought. Although many feminists are reluctant to speak of women or the experiences of women as a universal or