Rhetorical Artifact Term Paper Essay Example | Topics and Well Written Essays - 2000 words - 1

Rhetorical Artifact Term Paper - Essay Example This advertisement is directed by Lauren Greenfield, a documentary photographer, filmmaker, and artist and it aims to stop the use of like a girl phrase as an insult to women. Its purpose is to empower girls at their young age to avoid self esteem deterioration and build self confidence in their puberty stage. The target audience, men, teenage girls, young boys and girls are important as it shows that the advertisement is geared towards self conscious girls who care about what girls are like. The commercial focuses on the difference of understanding of the phrase like a girl to men, teen girls, young boys and girls. The young girls under ten do not see this phrase as an insult since they have not been exposed to stereotypes and sexism that surrounds women. One little girl even says â€Å"I do not know if it is good or bad but it sounds like a bad thing, like you are trying to humiliate someone.† The advertisement is an artefact, a cultural product in itself. This advertisement concentrates on one of the things that almost everyone has undergone; You throw like a girl or you run like girl! These words were thrown at us by classmates or even parents to their children. In this advertisement strong emotional appeals are used to empower girls to show them by showing that this phrase is not negative but instead show them how it is amazing to be a girl; strong tough and passionate. Since Always produces menstrual products for girls and young women their primary message is directed to this group of audience. By showing young women in their ad, and younger girls they have made the advertisement relatable to the audience. It is easy to imagine oneself , friend, daughter, or sister in the same position as the girls in the advertisement video. This advertisement is aimed at marketing towards the parents of the young girls since they are interested in their daughters’ happiness, seeing then self confident and